

The first cellar dates back to 1883 and was built at Soave, a medieval town south-east of Verona, by Abele Bolla, proprietor of the renowned inn, Al Gambero, famous everywhere for offering the finest wines from the area. Aware of the high quality of his wines Abele decided to market the wine "Soave" that his guests appreciated so highly and transformed his passion for vine-growing into a real business: the first Bolla Cellar was established in Soave in 1883. The company obtained its first official recognition in 1909 when Bolla obtained the gold medal (which would be followed by many more) for quality wines at the Bologna fair.
In 1950, the grandchildren of the founder of the Pedemonte Cellar in Valpolicella bottled their grandfather's favourite wine to celebrate his 80th birthday. This was Amarone. And so began the commercial history of this wine, launched for the first time by Bolla and now renowned all over the world. With this Amarone Bolla rediscovers the origins of the wine and produces it in full respect for the tradition.
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